Turnover is one of the most expensive line items in any sales org — and most of the cost is invisible. Enter your numbers below to see what each departure really costs and what your turnover is costing you per year, plus how much better retention would save.
Adjust the inputs below — results update instantly.
SDR/BDR average is ~34% — triple most roles
Ads, recruiter fees, interview time, onboarding
Ramp you already paid for, walking out the door
Drives the vacant-territory pipeline cost
Hiring lag + ramp = the empty-seat window
Backfill coverage, interviewing, onboarding time
Reps who succeed early stay — better ramp lifts retention
Annual Turnover Cost
3.4 departures per year
Cost per departure
$165K
Vacant-territory pipeline
$125K
Departures / year
3.4
$198K/yr saved
1.2 fewer departures a year
The biggest cost is usually the one teams forget: the vacant-territory pipeline an empty seat fails to generate while you hire and ramp a replacement. Combined with recruiting, the lost ramp investment, and manager time, a single departure commonly runs well over $100,000. Because turnover and ramp feed each other, faster, more effective onboarding is also the cheapest turnover-reduction program you can run.
Each departure has four costs: recruiting and hiring, the lost ramp investment that walks out with the rep, the vacant-territory pipeline an empty seat fails to generate (monthly revenue x months until a replacement is productive), and manager and team drag. Add them for the cost per departure, then multiply by departures per year (team size x turnover rate).
Annual SDR/BDR turnover is commonly cited around 34% — roughly triple most other roles — with median tenure of just 14 to 18 months. The calculator defaults to 34%; adjust it to your team.
Most reps leave because they fail early and get discouraged. Helping reps succeed in their first 90 days — through structured onboarding, daily practice, and data-driven coaching — is one of the strongest retention levers. The calculator shows the savings from a lower turnover rate with the "target turnover" slider.