Data, not opinions

Evidence for better conversations.

Benchmarks, data studies, and methodology-backed research on Dial, Email, Roleplay, and Managed Outbound. Every major report includes sources, CSV downloads, and limitations.

Explore the library

Two research tracks. Start with your question.

01

Dialer

Directional research for SDR leaders and sales managers: calling assumptions, caller-ID health, dialer workflow tradeoffs, and the inputs behind a usage model.

Browse dialer research library
02

Roleplay

Research for enablement leaders and sales managers on deliberate practice, scorecards, and how teams should test transfer to live calls without treating benchmarks as guarantees.

Browse roleplay research library

Research standards

Reports link to listed sources, disclose scope and limitations, separate reported data from modeled estimates, and publish raw CSVs when a table is available.

Read the cold-calling report