About the author
Founder, Dialfyne · Outbound operator
I've spent more than ten years in outbound sales, including sales leadership at ZoomInfo. I write about finding the right accounts, starting useful conversations, and helping reps improve through practice and call review.
View Dennis on LinkedInAreas of work
Work behind the writing
At Dialfyne, I personally run prospecting, calls, and email for Managed Outbound clients. That includes mapping a market, qualifying accounts, checking signals, refining messaging, and reviewing what happened in conversations.
I also work on the connection between practice and live sales calls: how a rep handles an objection in a roleplay, what happened on the phone, and what to coach next. The guides below focus on decisions a seller or manager can use in their own workflow.
Selected guides
Sales Development · 8 min read
Decide which B2B accounts deserve attention first with a practical template that keeps customer fit, buying signals, and evidence confidence separate.
Read guideSales Development · 8 min read
Every rep can now paste a website into Claude and get a company summary. Inboxes are full of the same first lines. The skill that still converts is an account hypothesis, not a research dump.
Read guideSales Development · 10 min read
A practical 10-business-day outbound calling cadence with call timing, voicemail guidance, callback rules, dispositions, and a clean exit condition.
Read guideSales Coaching · 9 min read
A practical 16-point cold call scorecard that measures observable rep behavior instead of rewarding luck, activity volume, or a meeting booked at any cost.
Read guideSales Coaching · 10 min read
A practical system for turning weaknesses found on real calls into targeted roleplay, then verifying that the improved behavior appears in live conversations.
Read guide