It's 10:47pm. Someone locked their keys in their car in a restaurant parking lot. They're not sitting there patiently researching the best locksmith in their area, reading reviews, comparing prices. They're calling the first result on Google Maps. If you don't answer, they call the second result.
The Highest After-Hours Call Rate of Any Trade
Of all home and auto service industries, locksmithing has the highest proportion of after-hours calls: 71% of locksmith inquiries come in after 5pm or on weekends. If your business goes to voicemail after 6pm, you're not competitive for 71% of your potential call volume.
- Average locksmith job ticket: $165
- Average time per job: 20–30 minutes on-site
- After-hours call rate: 71% (highest of any trade)
- Voicemail abandonment: 97% — locked-out customers call the next result immediately