A new patient threw their back out Saturday morning lifting boxes in the garage. The pain is a 7 out of 10. They decide they need to see a chiropractor — now, not next week. They look up "chiropractor near me," click the first result, and call.
It's 11am Saturday. Your office is closed until Monday.
The Long-Term Patient Value You're Losing
- Initial treatment series (6–12 visits): $720–$1,440
- Ongoing maintenance care (2x/month at $100/visit): $2,400/year
- Patients who continue for maintenance after initial treatment: ~45%
- Average first-year value of a retained patient: $2,800–$3,600
- Weekend/after-hours new patient call rate: 58%
“Chiropractic practices lose more new patient revenue to missed weekend calls than almost any other healthcare specialty — because the calls come in exactly when the practice isn't there to answer. Fixing the weekend gap typically pays for itself with the first 2–3 captured patients.”